Challenge status quo
of Addiction

What is addiction? Why do we get addicted? Perhaps there is more to it than we previously thought. Maybe it’s so hard to quit because the addiction is doing something for you.

  • What addiction really is?
  • The Unique Happiness Test
  • The Gambling addiction curve

What Would It

What if, gambling addiction is not a sickness…?

What if, everything we thought we knew about addiction is wrong…?

What if, heroin is not additive…?

What happens then?

What if a happy person is
more resistant to addiction…?

What opportunities would that bring?

It’s time to challenge the view of addiction. Some people might get offended… This text could be perceived as challenging… BUT, it is written to give you a new perspective of what addiction is, and how you can get rid of it!

Give us 10 minutes, and we will tell you all about the Secret of the Cage.

A common definition of addiction:

Addiction may develop when the body becomes addicted to a chemical substance like heroin, nicotine, alcohol, or dopamine.

Does it feel familiar? Where does it come from?

What Is The

During the 1950s scientists made experiments on mice. Each mouse was put in a shoebox-sized cage. Then the mouse got two choices of water. One water bottle had fresh, clean water. The other bottle contained water spiked with heroin.

In a few days, all mice preferred the spiked water. Soon the mice stopped eating and stayed constantly intoxicated. As the result, all mice died either from starvation or by an overdose.

The researchers concluded that heroin is highly addictive. So addictive that the mice lost all will to do anything but being high.

During the worst days of the Vietnam War, 100 000s of American soldiers took heroin to prevail all horrors. In the US the authorities feared that the American streets soon would be crowded by heroin addicts.

But it never happened!

At arrival, 95% of the soldiers stopped taking heroin as if they had never done it. They suffered for sure of terrifying nightmares, but they never again touched heroin.

How could they just stop?

Did you know that if your grandmother breaks her leg and is hospitalized she will be injected with pure heroin? Heroin is commonly used as a painkiller. You might know it under a different name, MORPHINE.

If your grandmother is treated with morphine for 3 weeks, she should, by all logic, become addicted. BUT she will not… WHY?

What the ratpark experiment can teach us about gambling addiction


The same thoughts professor Bruce Alexander at Vancouver University had in the 1970s.

Perhaps it’s not the drug that is the problem. Maybe it’s the cage… If you had been forced into an extremely tight space. Alone and with nothing else to do than to choose between regular water and something that made you feel like that first mouse with wings…

What Would You have chosen then?

Professor Bruce Alexander redesigned the experiment. He created the rat park. In heaven, for mice, there was a lot of cheese, wheels, toys, and other mice to play with. Then he presented the mice with the same two water options.

Now the peculiar happened! None of the mice preferred the spiked water. Sure, they might have taken an occasional zip or two, but none of them showed any symptoms of addiction. None of them died. The changed caged cut the death rate from 100% to 0!

Bruce Alexander concluded that it’s not heroin that is addictive. It was the cage that forced the mice to use it to escape their mundane reality.

What does your cage look like? In a minute we will help you find out. First, we will visit a country, which is almost as cheese-crazy as the craziest mouse… Switzerland!

More to addiction than we thought?

In the 1990s, Switzerland had huge problems with heroin addiction. To counteract the problem, the government legalized heroin and opened clinics where the addicts could get free clean heroin. (The good stuff, not some crap they would find on the street.)

Each person could determine his daily dose. After the heroin dose in the morning, each addict went to work. Here is one of the keys! In addition to pure heroin, the addicts got someplace to live and a job!

Again, something peculiar happened! Most of the addicts started to lower their doses. Many quit completely. The deaths from overdose dropped to almost zero!

By stopping shaming the addicts and creating new meaning in life for the addicts, the demand for heroin disappeared. To be sober, did suddenly feel more tempting than being intoxicated…


Pain is the cause of addiction. When the reality is too painful, we look for a way to escape. We become addicted to the escape, not of the means used to accomplish that.

What does your cage look like? Consider this; a cage might have invisible bars… What does your reality look like?

The Happiness Test

Start with the Happiness Test

We don’t do an ordinary gambling addiction test. The result of such you’d already know… Instead, we will do something completely different.

We want to you identifying “your cage.” Remember, we don’t believe that gambling is the real problem. We want to inspire you to think about why you’ve become addicted to gambling.

To help you, we have created a unique test. We call it the Happiness Test. By analyzing how well your needs in life are met, we can get an understanding of how significant risk you have to develop an addiction.

  • The Happiness Test aims to:
  • Get you to start thinking
  • Help to identify your cage
  • Be the foundation for your individual development plan to quit gambling.

Maslow’s Hierarchy of Needs

Our motivation is strongly connected to our needs. If you’re swimming and suddenly find yourself underwater, your first thought is not how people will perceive you in the water… it’s I NEED TO GET AIR!

According to Maslow’s Hierarchy of Needs, all humans have 5 levels of needs. There are some individual deviations, but in general, we have the following:

Maslow hiearchy of needs and connection to addiction

Self-Actualization needs – Personal development, reaching our full potential, and studies.

Self-esteem needs – Freedom, power, social status, competence, a feeling of accomplishment.

Social belonging needs – Love, friendships, family, acceptance, intimacy.

Safety Needs – Security, structure, employment, health, and stability.

Physiological needs – Air, water, food, sleep .

Our physiological needs are essential for our survival. Without air, a human will die within a few minutes. Similarly, it’s more important for us to have peace than to fulfill our social needs.

For a family fleeing the war in Syria, survival is the prime incentive. In the moment of flight, peace is more important than to feel belonging to the people around them.

The first 3 levels of needs are related to survival. They are central needs that have made humans endure. Belonging to a group was vital when we lived on the African savanna 50000 years ago. To be left out meant certain death.

Our ability to collaborate is actually the made reason we have survived. If we don’t get our social needs satisfied, we will not feel good. For the first time in history, humans can live alone. However, it doesn’t mean that we mentally feel good about it. It is something we will work a great deal with here on Become a member today!

Have you heard of intrinsic and extrinsic motivation? If you play the piano every day because you love playing, you have an intrinsic motivation to play the piano. If, however, you’re a concert pianist and have to practice, for a performance, it’s probably extrinsic motivation that drives you.

Easily translated, intrinsic motivation is the things you do for yourself. Extrinsic motivation is the things you do to get others to like you. Making money is often driven by extrinsic motivation, the same with status and power. Many studies, however, shows we rarely get happier by extrinsic motivation.

If we instead do things for others (without personal gain), or we do things because we love them (intrinsic motivation), we feel good and get happier.

Why do we tell you all this? Sure, it’s interesting, but what’s the point?


A happy person is more resistant to addiction than a person where something is missing her.

Our unique test links your satisfied needs and happiness together. The Happiness Test will not show if you’re addicted to anything. It will, however, indicate if you’re in the risk zone of being or becoming addicted.

At the same time, the Happiness Test is a tool to see from what end we should start helping you. By identifying your cage, we can give you the support you need to satisfy the needs you have today.

As a member of, you’ll become an important COG in our online community.

Members also benefit from:

  1. You get your individual plan to become happier, and kick addiction’s ass.
  2. Chatting and making new friends in our community
  3. Share your stories, and read other people’s stories
  4. Get tips, how to talk with people around you
  5. You get an inspiring email.

We CHALLENGE YOU, TO CHALLENGE YOURSELF. And, we’ll do everything we can to support you on your journey!

Join Quit Gamble community

Why Avoid Labeling

Before we present the next powerful tool, we’d like to go back to the initial assertion… What if gambling addiction is not a sickness?

By labeling gambling addiction, a sickness we’d make the person a victim. Illnesses should be treated by medicine; at the same time it strips away personal responsibility… more importantly, it makes the person powerless!

We don’t want to create any victims. YOU ARE NOT A VICTIM! You have the power over yourself and your actions. It means you can do something about your situation. AND we will make the best we can to help you succeed!

Gambling addiction is not a sickness, but like the rehabilitation of a broken leg, one should avoid leaning on a broken leg until it’s healed… In your case, it means you need to stay away from gambling…

Congratulations! You have just taken the first step to a life… Where you’re in control!

The Gambling Addiction Curve

Let’s focus on gambling problems and gambling addiction. Is there anything like responsible gambling? To us, it depends on how you define the word gamble.

If the definition of gambling mainly focuses on entertainment, then, the answer is YES.
Then you can play responsibly. To clarify entertainment, we refer to gambling for fun or to give oneself some extra excitement in day-to-day life.

If the definition of gambling instead focuses on winning money, the answer is NO. Then you can’t gamble responsibly in our opinion. If someone gambles to win, that person is jumping at the deep end and is hoping for the best. These also relate to someone who wins.

Definition of a Gambling problem:

Someone with gambling problems has started to lose control over the gambling. Gambling takes up more and more time. The fun of the parts is still larger than the negative consequences, though.

Definition of gambling addiction

For a gambling addict, the negative consequences are more obvious; people around the person has started to react; both the finances and personal health are affected. The person focuses on finding new money to gamble with. The gamble is not fun anymore. Instead, the addicted is driven by a desperation to win back the money he has lost.

The two definitions characterize parts 2 and 3 of the addiction curve.

Gambling For

We jump ahead, let’s go back to gamble for entertainment. Even if we advise against all gambling, especially if you are in the risk zone of any
addiction, there are some less harmful games.

  • To buy some tickets to support the local sports club
  • To buy a scratch ticket now and then.
  • To sit for 30 minutes at the Black Jack table in a bar and loose €20 once a month.
  • To lose €200 in the casino on holiday in Las Vegas.

We don’t recommend anything of the above. At the same time, life is about making fun of things. Many dreams about visiting Las Vegas. Dream of taking a chance at the Roulette table. Bet €100 on 13, just to see what happens. Similarly, supporting the local sports club is not about winning money. You do it for the experience and as a nice gesture.

How About

Naturally, you’d never buy a scratch ticket if you knew you couldn’t win. The difference compares to a person who buys scratch tickets to win is that you rather buy it for a minute of excitement and the possibility that perhaps, perhaps you can win something.

The persons who gamble to win might buy 10 tickets… (Even though the return to a player normally is less than 50%… It says so on the backside of the ticket. It’s a mathematical suicide in other words.)

problematic gambling behaviour

Games that mainly focus on winning money:

 All gambling on online casinos

 Sports betting where you play on more games than you watch


 To play Blackjack often in the bar

 Slot machines in bars or restaurants

When a person gambles to win, some of the following can quickly happen.

 The amounts and bets are increasing

 Gambling takes up more time

 There is a clear motive to win

 The craving to gamble grows

 You think about gamble even while you’re not gambling.

  You think about gamble even while you’re not gambling.

When you gamble to win, you play with fire, especially if you are in the risk zone to become an addict. Do you recognize yourself? Has the curve started to slope downwards for you? If you skate on thin ice, you better be prepared to get wet.

Where do you see yourself on the curve?

We don’t recommend anything of the above. At the same time, life is about making fun of things. Many dreams about visiting Las Vegas. Dream of taking a chance at the Roulette table. Bet €100 on 13, just to see what happens. Similarly, supporting the local sports club is not about winning money. You do it for the experience and as a nice gesture.

We reckon that all casino games are about winning money — all gambling commercials emphasize your chances to win. The commercials never tell you to deposit money to have fun. Everything is about you having the opportunity to win big money…

Sure slots machine could be entertaining, but the risks that everything falls over the edge are way too big, particularly if you win in the beginning. (Read more about what happens when you win here.)

The same thing can happen with sports betting. If you start playing on a lot of games or increase the stakes for each game, you’re rapidly risking losing control.

Everyone who plays poker knows that it’s a game of winning or losing money. Poker doesn’t work without monetary stakes.

Even professional poker and sportsbook players can have gambling problems. The different to 95% of us others is that they win… Still, many of them have issues with gambling too much.

When the stakes increase, things can go out of hand quickly. A large winning can have catastrophic consequences and change the gambling behavior. Suddenly does small winnings not give the same positive kick anymore… the bets are rising to keep the excitement going. The person is moving further out on the Addiction Curve.

The person spends more time gambling. Things that once were fun to do are pushed aside to make time for more hours of gambling. The craving for gambling increases, and it’s difficult to focus on other things except for the next game.


The gambling continues to escalate. The Addiction Curve is getting steeper. The awaiting crash is everything but pleasant. We don’t want to scare you… We have created to give you hope and guidance out of your situation. BUT, we need to tell you what would happen if you don’t quit gambling.

  • Personal bankruptcy
  • Divorce
  • Prison
  • Suicide

Even if things might look dark at the moment, there are ways to get out! You’re not alone. There are 100 000s of people in the same situation as you. We will do everything we can to help you!
Here are a few characteristics of the behavior at furthest out on the curve:

  • The person lets the gambling control his life
  • The person lets the gambling control his life
  • The person lies to people around
  • The person takes loans, and his debts grow.
  • Gambling is not fun anymore. The person is desperate to win back everything he’s lost.
  • The person is always looking for new money to play with
  • The person looks for a way out; the thought of suicide is common.

Does it feel familiar?

It’s time to do something about it. It’s time to get some help! It’s time to take action… This website is created for you!

Action Plan

Plan to stop gambling - Take action

If you’re still with us, you know that it’s not the gamble you’re addicted to… It’s the flight from reality. Therefore, a big part of the work over the next months will be to reduce your need to flee.

You did the Happiness Test, right? That’s the first step to identify your cage. Even if you got some tips and tricks in this text, the online community awaiting you is just bubbling with information, inspiration, and encouragement.

The Addiction Curve was meant to alert you. It’s time to realize the importance of action

How does it feel right now?

It doesn’t matter where you are on the curve today… Seek help here, and take the next exit! As a member of, you get access to some powerful tools adjusted to your needs of today.

Our platform is available around the clock. Start your development today! If you download the app you get can effectively ban all gambling sites from your mobile and computer.

Next action list:

  1. Do the Happiness Test
  2. Join the community
  3. Share your story with other users in the community (Chat & Forum)
  4. Begin your journey, benefit from your individual development plan.
  5. Open up with your family; we give you useful tools.
  6. Contact a local gambling addict group. Physical meetings are a great supplement to
  7. By helping others, you’ll help yourself. Become an active member!
Steps to stop gambling

You’re incredibly valuable! Your experiences, your energy, and your will to feel better are fantastic assets! At you have the opportunity to be part of something bigger… We will help you realize your value! We will entice and enlighten the best in you!

Begin today with the Happiness Test. It will help you to understand better what you need… Quit gambling isn’t just about not gamble… It’s about changing your life… Take control and start to really enjoy it! Remember what happened to the mice when their cage changed…

Our goal is to transform your cage into an amusement park!